When Pavlo was ten, he spent hours hidden away practicing his guitar. Pavlo’s parents realized very soon that his connection to the instrument was undeniable. Instead of discouraging him, Pavlo’s father told him, “Have the courage to do what you love, and the drive to do it well.”
After years of guitar lessons, from classical to flamenco, Pavlo spent his early years playing in rock groups, and wedding bands. When they separated, Pavlo moved on, and discovered his own distinct sound that he termed, “Mediterranean”. It was the first time he felt as though his guitar was speaking from his soul.
Pavlo was inspired to write his first self-titled album. Although there were many people that told him it was a “fantasy” to think he would find success, he followed his heart and sent the album to music executives all over the country. When they responded with “It is too ethnic” and denied Pavlo a record deal because “there was no market for this type of music.” Pavlo became driven to create his own record label, and market himself.
